10 Best SEO Tools for Auditing and Monitoring Website Performance

10 SEO tools that all help you run a site analysis like a marketer … and a Google bot!

1. Google’s Webmaster Tools

Free

Free tool from Google. The best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.

2. Ahrefs

$99/month

A tool to grow your search traffic, research your competitors and monitor your niche. Ahrefs helps you to learn why your competitors are ranking so high and what you need to do to outrank them.

3. HubSpot’s Website Grader

Free

Website Grader is an online tool that generates personalized reports based on the following key metrics: Performance, Mobile Readiness, SEO, Security. 

4. Check My Links

Free

A Chrome add-on. To make sure that your links on a webpage,  whether external or internal, actually work, try out Check My Links.

5. BuzzStream

$24/month

BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.

6. Moz’s Pro Tools

$99/month

Moz Pro is our all-in-one suite of SEO tools. Crawl and audit your site(s), discover link building goals, explore on-page optimization opportunities.

7. UpCity’s SEO Report Card

Free

UpCity’s inbound marketing and SEO software helps small businesses and agencies get free traffic from search engines and social media. It’s UpCity’s SEO Report Card.

8. Woorank

$49/mo for Pro Plan and $149/mo for Premium Plan

Instantly review your website for free with the WooRank SEO Checker! Find issues, track keywords, identify opportunities & create reports.

9. SEMrush

Free

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

10. Screaming Frog’s SEO Spider

The LITE version is free and $160/year for the paid version.

The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs like a search engine, identify common errors and issues.