shordcodes for product

Hi,
I would like to know how i can insert the name of the purchased product in to the email so it looks like: Hi {first_name},
Thank you for ordering {product_name}….
also is it possible to adjust the style and the information on the “order detail” even further than the dialog box is showing?
Is there a list of all the short codes i can use?
I would like to show several product attributes
Is it possible to integrate a google maps in to the email?

Thanks for your answers in advance.
Best regards,
Diederik